Five Steps To Establishing A New Brand & Building A Brand Strategy
Have you ever wondered how big-name brands like Google have established themselves into the reputable powerhouses that they are today? To answer this great question, a brand strategy goes beyond the logo of a brand. It all comes down to having a clear, and comprehensive brand strategy that lays the foundation for long-term success.
GreyBox Creative, a premier NYC-based brand design agency once said, “Successful brands start with answers to the questions ‘why?’ and ‘how?’” This means that brands need to have a purpose and then follow it up with a strategy to achieve it.
Read on further and we’ll discuss the five steps to building a brand strategy that leads aspiring brands to success. Let’s explore, shall we?
Discover Your Brand’s Purpose
When considering a brand design agency for your rebranding or brand creation needs, it’s crucial to know your brand’s purpose. This is an important first step before anything else can take place. As Sari Gabbay once said, “People don’t buy your product, they buy your story.” Having a great product is awesome but you also must have a bigger vision that you seek to achieve.
For example, Tesla seeks to speed up the world’s transition to renewable energy. You need to think big about what you want to achieve for your customers or the common good. This mission statement by Tesla is a great example of the kind of purpose you want to have. Also, you want to take big steps to make good on your purpose.
Describe Your Brand’s Core Values
Like with the brand’s purpose, you also want to let your audience know what your brand stands for. Communicating clear values will help attract those who share those same ideals. Your branding strategy is all about being unique amongst your competitors. Asking yourself these questions below will help guide you in best describing your brand’s core values.
- What are your greatest strengths?
- What qualities do you possess that helps guide you in your mission?
- What traits do you consistently bring that help you do your work effectively?
Values like these provide meaning that is clear and actionable. This will help give you direction on how you want to provide the best service for your customers.
Develop Your Brand’s Personality
When working with a brand design agency, you also must consider what you want your brand’s personality to be. In other words, if your brand is a person, what character do you want it to be? This helps you decide how you communicate and the content types you want to share, On top of that, you’ll have a better idea of what tone of voice you should use with your audience.
When developing your brand’s personality, try to be as clear and descriptive as possible. The clearer you are, the better your communication with your audience will be.
Pick Out The Position Of Your Brand
When it comes to positioning your brand, you want to stand for something specific that brings your customers value. You also want to be clear on the benefits of what your products or services bring to your customers. For that, you need to include the basic benefits of your products. On top of that, you also need to have special benefits that set you apart from your competitors.
A basic benefit would be something like “cleans your car”. A special benefit would be something like “helps keep your car dirt-free with a long-lasting shine”. You should also think about functional benefits like “organized email management” and emotional benefits like “keeps your mind at ease”. All of this will help go a long way in setting yourself apart from your competition.
Create Your Brand Identity
The last step in establishing your brand or rebranding is to create your brand identity. This is where we get into the visible designs that customers will see like fonts and logos. You want to keep it simple but unique when designing your fonts and logos. This helps make it easier for people to digest the meaning of your brand. At the same time, this helps you differentiate yourself from your competitors in a big way.
It’s crucial to think long and hard about things like color meaning and emotions behind colors. You always want to consider how you want your audience to feel about your brand. Color choice is a big part of how your brand will be defined.
Successful Brand Building Strategies Bring Unique Value To Others
There’s no question that the best brand-building strategies are those that help bring unique value to others. You always want to make the message of your brand clear and easy for your potential customers to digest. On top of that, you always want to take steps like these that will help set you apart from your competitors.
These five crucial steps are something to keep in mind when considering a quality brand design agency like GreyBox Creative. In the end, you will help lay the foundation for your brand’s success in the long run.